Work Portfolio

Discover how thoughtful strategy, compelling content, and precise targeting come together to drive visibility.

Partnerships That Last

I truly value long-term partnerships and believe the best work comes from strong, collaborative relationships. I’ve worked with some of my clients for over 8 years, which reflects the trust and connection I aim to build.

I take the time to really understand each business – its voice, goals, and audience – so we can create content that genuinely resonates.

I’m based in London and always happy to work on-site when possible, as I find spending time in person helps build deeper trust and drives better results.

Personal Skills

I bring over 10 years of hands-on experience in digital marketing, with a strong focus on LinkedIn and B2B strategy. My skill set covers the full spectrum – from social media content and digital advertising to copywriting, design, campaign execution, and detailed performance reporting. I manage everything myself, ensuring consistency and high standards across each touchpoint.

Company Page Growth

  • Grow LinkedIn company page
  • Page branding / assets
  • Community building
  • Thought leadership content

Content Creation and Themes

  • Define messaging
  • Asset creation
  • Partnership with Bluebridge content team
  • Organic and Paid content

Mixed Ad Formats on Rotation

  • Static images
  • Carousels
  • Videos
  • PDFs
  • Inmail & Messages

Bespoke Targeting and Segmentation

  • Company wish lists
  • Geo targeting
  • Target students and relevant professionals

Social Selling and Lead Qualification

  • Retargeting
  • Third party ads
  • Website visitors
  • Insight tag

LinkedIn MARKETING SPECIALIST | £4M+ AD SPEND | CONTENT, CREATIVE & CAMPAIGN EXECUTION | NICHE TARGETING EXPERT

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Case Study #1

London Stock Exchange Market Open

For each company listing on the LSE, I managed the end-to-end social media strategy – with a focus on LinkedIn – to amplify the Market Open ceremony. This included coordinating LinkedIn livestreams with the LSE technical team, planning pre-event content, and working closely with internal stakeholders to gather all necessary materials. Post-ceremony, I edited video footage into short, high-impact snippets and created a targeted content calendar to sustain engagement and visibility. I also managed community interactions, responding to comments and tracking performance to optimise reach and impact.

Case Study #2

Xange Brand Reveal

I supported XAnge, a leading European VC firm, with a LinkedIn strategy focused on brand visibility and positioning. This included planning and executing paid and organic campaigns to increase awareness among founders, investors, and the tech ecosystem. I developed content that highlighted their portfolio companies, investment philosophy, and team expertise, while also managing campaign setup, performance optimisation, and audience targeting. The aim was to grow their presence and authority on LinkedIn while driving meaningful engagement across key stakeholder groups.

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Case Study #3

B2B Event Promotion

I worked with Ultima Media, a global conference organiser with portfolios in automotive logistics, manufacturing, and design. My role focused on driving delegate registrations and VIP attendance through a mix of organic and paid LinkedIn campaigns. I managed end-to-end campaign setup, creative development, and targeting to ensure strong ROI. In parallel, I amplified event sessions and content organically to build momentum, extend reach, and maintain engagement before, during, and after each event.

Case Study #4

Follower Growth & Lead Generation

I led campaigns to grow the LinkedIn presence of The Verified Academy and generate leads for its personal branding and LinkedIn training courses. This included a mix of organic content strategy and paid campaigns focused on increasing visibility, driving engagement, and capturing high-quality enquiries for upcoming programmes.

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Case5

Case Study #5

LSEG Data Products Lead Generation

I led LinkedIn lead generation campaigns for LSEG’s data product offerings, using integrated lead gen forms to capture high-quality enquiries directly within the platform. These leads were automatically routed into Salesforce for seamless follow-up by the sales team. I was responsible for full campaign setup, asset creation, and crafting the messaging in close collaboration with the marketing team. I also managed ongoing optimisation and provided detailed performance reporting, including cost-per-lead metrics and conversion insights to help refine targeting and maximise ROI.

Case Study #6

Refinitiv – Influencer Programme Launch in Risk & RegTech

I led the launch of Refinitiv ’s first-ever influencer programme focused on risk, regulation, and regtech. This involved shortlisting and engaging global social influencers, announcing the Top 100 list via press releases, events, and coordinated LinkedIn promotion. I worked closely with internal teams to integrate the programme across departments, ensuring it became a visible and strategic initiative within the wider business.

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Case #7

Case Study #7

Lead Generation for Corporate Travel

I ran a targeted LinkedIn campaign for Tour Partner Group to generate corporate travel enquiries. This involved designing creative assets, setting up the ad account, uploading targeted wishlists, building bespoke audiences, and executing the campaign end-to-end. I also implemented lead gen forms to capture high-intent enquiries directly within LinkedIn, streamlining the sales handover process.