start building your social brand
start building your social brand
Your personal brand on social media helps create visibility, influence and trust. It allows you to stand out from the crowd and should positioning yourself as an expert in your field. What should people remember from visiting your social profile?
Like most businesses, you have at least a basic understanding of social media. Whether it's LinkedIn, Twitter, Facebook, Pinterest or another site, you know that it can be an excellent way to connect with potential customers, especially because they're active on social media themselves.
Successful social media marketing is, above all else, all about storytelling. In order to truly define who you are and what you want people to think of when they hear your name, it’s important to determine how you want to position yourself in relation to others.
How you promote your business on social networks is just as important as how often you do it. Businesses who don’t promote regularly run a greater risk of their followers forgetting they exist. With that said, doing too much promotion isn’t good either; it will lead to followers feeling they’re being spammed.